Apple One is a subscription that bundles multiple services together, similar to Amazon’s Prime offering that includes delivery, video and online storage. It will cost a monthly £15 for a combination of Apple’s music streaming service, internet video, games and iCloud storage, with more expensive versions including its news and magazine subscription, as well as a newly-launched virtual fitness class offering.
Fitness Plus, which will connect to an Apple Watch to monitor heart rate and calories, will show workouts on a screen to let users follow along. It comes as gym closures and social distancing have seen a boom in online exercise classes from home.
The most expensive Apple One bundle, at £30 a month, compares to £52 if the services were all to be bought separately, and will be available in the coming weeks. The company has pushed heavily into digital services under its chief executive Tim Cook, and the division is now Apple’s second biggest after the iPhone.
The key feature of Apple’s latest watch, the Series 6, was a blood oxygen monitor that uses a series of sensors to measure light reflected off a wearer’s blood.
Blood oxygen levels are typically used as a measure of fitness and heart health, but the company said it would also investigate whether the indicator as well as the Apple Watch’s heart rate monitor, could be used to detect early signs of influenza and Covid-19.